Healthy businesses do not owe money, they don't try to fake their magnitude by borrowing money (paying back would cost a lot; we're not in the era of 1% interest or so-called 'free money'). So ...
The ChatGPT hype is 2 years old; Bing has shown declines every month since Autumn and Russia's Yandex unseats it (new data from Asia) Take a look at this 2024 graph.