This story first appeared on Wednesday, October 30, 2024, in The Strategist Beauty Brief, a weekly newsletter in which our ...

Mascara is a daily essential for millions of women, but are you making the most of this versatile product? We’ve curated a ...

Well, lucky for us, there's a new formulation of mascara that women-especially those over 50-are raving about called tubing ...

I can confidently say that I’ve sampled the full range of the mascara spectrum and that the best mascara for you depends entirely on the effect you’re going for. Some lengthen, volumize ...

As a shopping writer, I'm always on the hunt for the best mascaras that add volume while leaving my lashes looking naturally ...

After seasonal color analysis convinced me to dye my nearly black hair blonde, I decided to implement more of my analyst’s ...

When it comes to finding the best mascara, it takes a lot to impress me. In my decade-plus as a women's lifestyle editor, I've tried literally hundreds and, at this point in my life (I'm 51), I've ...

The best mascara proves that not all lash-batting is created equal. For lashes that really pop – whether it’s through fluttery lengths, falsie-mimicking lift, or both – it’s crucial to have a stellar ...

These mascaras give lashes lush volume ... InStyle since August 2022 where she covers all things beauty—from the best lip glosses to hair care essentials. Before joining Dotdash, she worked ...

Whether you're dashing out the door for work or going for a full glam look, mascara is an essential in any makeup bag.

Not only is this mascara great, but so is the company that makes it. Essence is a cruelty-free brand that’s recognized by PETA and does not test any of their products on animals. This mascara is also ...

When it comes to finding the best mascara, it takes a lot to impress me. In my decade-plus as a women's lifestyle editor, I've tried literally hundreds and, at this point in my life (I'm 51), I've ...