Here’s how it works. Having reviewed over 197 ereaders, we know a thing or two about what makes the best Kindles. And we always test the latest Kindles before including them in this list.

"The market is saturated, there's too many," he says. "You've either got to be the very, very best in the world or you don't survive. "For me, it's about can I operate at that level, with a team ...