The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

The Margot Robbie-led Barbie movie is a smash hit, and its take on Barbieland is filled with colorful Barbies and Kens made ...

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The original muscle-less Ken (1961), and a handful of other versions, is here, along with other non-Barbie members of the family. But with the launch of the first Black and Hispanic Barbie dolls ...

The summer of 2023 saw a comical cultural moment known as Barbenheimer. The battle between widely different Hollywood ...

It’s time to break out the pink, cue the nostalgia, and channel your inner icon - National Barbie Day is almost here.

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

When Greta Gerwig was preparing for 'Barbie', she took inspiration from several French musicals released in the 1960s filled with bright colours.

Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...

The “Barbie: A Brief History” exhibit features representations of iconic dolls, outfits and accessories from different periods in Barbie’s evolution from 1959 to the modern era. Kicking off ...