Chinese manufacturer Hisense has been steadily making moves in the TV market over the years, licensing Sharp’s brand name (and buying its North American factory outright in 2015), buying Toshiba ...

On the southeast end of Arizona Mills Mall in Tempe, there's a brand-new experience for shoppers looking for major discounts. "It's an experience. You have to, you have to earn the hunt.

The aim of the data-powered offering is to identify consumers who are predicted to be in the market for a brand’s product or service within the next three months. Marketers can use Brand+ to ...

Just as fashion trends go out of style (we’re looking at you, shoulder pads and leg warmers), once-popular baby names also fade from glory. Of course, it’s easy to understand how it can happen ...

Tata Group has maintained its position as the leading Indian brand in the Global 500 and ranked at 60 with its brand value up 10% to $31.6 billion, according to a new report from Brand Finance, a ...

It can take months or years for your target audience to recognize your brand name and even longer for people to pronounce it. I speak from experience. When we launched the unique combination of ...

In recent years, we've seen some unusual baby names spiral in popularity, whether that's a name after a season or one that is a little trickier to pronounce - but this year, traditional names are ...

Previous attempts to reduce the over-prescribing of these medications have focused on targeting the prescriber and have had limited success. Researchers from the University of Aberdeen are trying a ...

Regular use of certain medications by older people can increase their risk of falls, heart attacks, dementia and even death, according to new research from the University of Aberdeen. Around half of ...

ADNOC’s global brand strength increased to 81.9 points using Brand Finance’s methodology, maintaining a “AAA-” brand strength rating for the second year in a row.

Your brand's ability and willingness to solve pain points for current and potential customers can make or break your company's existence and relevance in the industry. To help brand leaders remain ...

In working with these clients and helping them create narratives that stick, I’ve learned the key to successful brand storytelling isn’t necessarily about relying on your company’s name from ...