Opinions expressed by Forbes Contributors are their own. Jeff Benjamin is a New York-based writer covering global pop music. BTS is one of the biggest artists on the planet undoubtedly in part ...

The Army loved BTS' positive and sincere messages about the world. The HBS case study enumerated the five-step strategy followed by Chief Executive Officer Bang of Hybe in developing the BTS fan base.

Imagine if the Beatles broke up at the height of their fame to join the army. That's what the members of BTS, the world's biggest pop band, are doing right now. On Tuesday, lead vocalist Jung Kook ...

The event also drew backlash for its qualification rules, which required fans to join ARMY, which reportedly has more than 25 million members. They also had to buy BTS albums on a designated ...