The latest Neue Klasse concept hints at the future of BMW M, including a central computer that BMW calls the "Heart of Joy." ...

BMW Vision Driving Experience concept revealed; hints at clever technologies for next-gen electric 3 Series Neue Klasse. Tap ...

The "BMW Vision Driving Experience" may have a bland name, but it's a quad-motor EV test bed for the M cars of tomorrow.

Ahead of its official world premiere at Auto Shanghai 2025 in April, BMW has just introduced a new high-performance test vehicle called Vision Driving Experience that serves as a rolling test rig for ...

BMW calls these “super-brain” computers the car’s “Heart of Joy,” and says they will control systems on the car including the electrical and digital systems, and what BMW calls “driving pleasure.” BMW ...

The Vision Driving Experience hints at the production car's design and houses a "superbrain" called "Heart of Joy" that aims to preserve BMW's driving dynamics.

BMW announced changes coming to its electric lineup in 2025, but not all of them will be making it to the U.S. right away.

BMW Group has introduced the BMW Vision Driving Experience, a high-performance test vehicle designed to evaluate advanced ...

BMW engineers are testing the "Heart of Joy" driving dynamics computer in an extremely powerful electric car called "the ...

Is this what the electric BMW M3 will look like? All signs point to the iM3 adopting the design of the Vision Driving ...