In today's digital-first business environment, email remains one of the most powerful tools in a B2B marketer's arsenal. Done right, a B2B email marketing campaign can generate leads, build ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Strong customer communications and effective prospecting ...

B2B stands for business-to-business ... For example, if you sell email marketing software to other business owners, you could target keywords like: In the content, you could then tell your ...

Our new original research, “Marketing Automation Platforms: A Marketer’s Guide” is now available for free download. MAPs help businesses identify potential customers and automate the process of ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...

B2B Software Technologies Limited incorporated in 1994 is India's leading provider of business consulting services delivering exceptional service and sustainable value through consulting software and ...

Achieving success in marketing necessitates a tailored approach, particularly in the realm of business-to-business (B2B) ...

Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings ...

In today’s fast-paced digital landscape, cybersecurity companies need more than just exceptional products—they need strategic ...

EY has launched two campaigns in a week, with new creative ‘Generations’ set to remind its clients about the responsibility they have in building the future.

Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. The pain that your organization feels surrounding B2B marketing measurement problems is real.