Let’s explore how B2B commerce is changing, why the traditional B2B-versus-B2C divide may be more artificial than we thought, and what it takes to succeed in both markets. B2B (business-to-business) ...

Content marketing is a pivotal aspect of an effective business strategy, but the approach varies significantly between Business-to-Business (B2B) and Business-to-Consumer (B2C) sectors.

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

This repository is for active development of the Azure SDK for .NET. For consumers of the SDK we recommend visiting our public developer docs or our versioned developer docs. To get started with a ...

The Azure SDK delivers a platform for developers to leverage the wide variety of Azure services in their language of choice. The source for the client libraries exists for the most part in ...

HR roles with regional responsibility, matrix organisation expertise, and C-suite-level exposure could get the highest pay.

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

As 2024 comes to a close, B2B marketers can prepare for a successful 2025 by keeping an eye on rising industry trends. AI-driven personalization, experiential marketing and more can help marketing ...

At the end of November, the controversy surrounding MapmyIndia began when the company announced that its CEO, Rohan Verma, would step down from executive duties to focus on launching a new B2C ...