Let’s explore how B2B commerce is changing, why the traditional B2B-versus-B2C divide may be more artificial than we thought, and what it takes to succeed in both markets. B2B (business-to-business) ...
B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...
HR roles with regional responsibility, matrix organisation expertise, and C-suite-level exposure could get the highest pay.