It’s been proven time and again, one of the very basic requirements for a mobile app marketing campaign to succeed is that it needs a decent plan. Regardless of a mobile app project size, to go into a ...

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Our complete marketing calendar for 2025 with a template gives you all the information you need to plan your content. You can customize this easily referenceable table and pull out the relevant ...

One year into Kerry Williams’ role as Sweaty Betty’s first CMO, the activewear brand is releasing its first global brand campaign after a period of resetting and brand evaluation.

For a complete suite of email marketing tools, consider the Premium plan which opens up multivariate testing, advanced segmentation, and targeted demographics. Omnisend is a mass marketing tool ...

and overall marketing strategy. Such research also involves conducting a SWOT analysis to identify weak and strong points of the app and building a business plan. Again, analyzing your competitors, ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

These clients had made New Year’s resolutions, but they hadn’t thought about their new goals as part of an overall wellness plan. If you did something similar—that is, if you gave yourself a ...

From Sydney’s Urban Revival to Dubai’s Waterfront Towers: Architecture Now Highlights from Foster + Partners, Beta Realities, and More ...

Marketers should see this as an opportunity. After all, marketing itself is somewhat narcissistic, with its continual cries for attention and thinly veiled braggadocio. Embrace it; it’s the way ...

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One of Australia’s top mining journalists, Kristie Batten writes for Stockhead every week in her regular column placing a watchful eye on the movers and shakers of the small cap resources scene. The ...