The logo the company used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead ...

Amazon is not the only media company shuttering (or at least, trimming) free streaming: Peacock eliminated its free, limited ...

Brand designer Laura Weldon praised the company for acting quickly on the criticism. 'Brands change and tweak their logos all the time,' she said at the time. 'It reflects well on Amazon that ...