Heineken has been instructed by the UK advertising regulator not to use an alcohol-free beer ad unless it is prominently ...

Non-alcoholic beer sales have increased dramatically worldwide in recent years, representing a genuine bright spot for ...

Drinks company Heineken UK has been ordered not to repeat an advertisement showing F1 driver Max Verstappen with its ...

The arrival of the 0.5% IPA marks Woodforde’s first foray into the low and no alcohol market, which has seen a surge in ...

An advert featuring Max Verstappen to advertise alcohol free beer had been banned for failing to meet advertising standards. The social media advert, for Heineken UK which featured the ...

Derbyshire brewer Thornbridge has added an alcohol-free version of its flagship Jaipur IPA. The 0.5% abv brew replaces ...

Death to Boring Beer! Mash Gang, the award-winning UK brewery shaking up the non-alcoholic (NA) beer scene, made waves across ...

Since 2021, mocktails and other non-alcoholic beverage sales have increased by almost 50-percent according to studies. Here's why they're so popular.

Savory serves, protein cocktails and ‘brothtails’… what are some of the coolest and craziest trends emerging in beverage ...

A record 140 million pints of no or low-alcohol beer are expected to be sold this ... In the UK, the existing threshold for "alcohol free" is 0.05% ABV (alcohol by volume), when it can be 0.5 ...

Even a small amount of alcohol can impact driving and since the range is broad for the amount of alcohol permitted in non-alcoholic beers, no one should ever assume they drank a beer that is free of ...