Some ad campaigns transcend marketing, becoming cultural touchstones. Iconic jingles like Amul Doodh Pita Hai India, Kuch ...

“I agree with your friend,” says Santosh Desai, the brand guru, author, consultant and veteran adman. “It was an iconic ad,” ...

Chicago’s advertising jingles are as unique as the city itself, and many residents know them by heart. On both TV and radio, ads complete with a tune and tagline play a few times, and then stay ...

We are not in the business of singing jingles. We do not peddle sneakers, pantyhose or anything else.' Last night, Julian Lennon's agent confirmed the ad track had been recorded but appeared ...

One of the memes linked a popular ad jingle to the women leaders of the BJP. The ad's jingle was "Hema, Rekha, Jaya aur Sushma, sabki pasand Nirma" (Hema, Rekha, Jaya and Sushma, everyone’s ...

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with ...

Advertisers never cease to amaze. I never expected to hear these songs in commercials but we live in a strange time.

Muki Kulhan, innovation co-lead, IBC Accelerator Media Innovation Programme, reveals her love for all things media started at ...

Ram Jalan talks about how the prompt revolution is reshaping creativity, emphasising that the future belongs not to those who ...