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We must ensure our teams understand that AI is not a threat to their jobs but rather a powerful ally that can elevate their ...

Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement – ...

Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant ...

From AI to webtoons to streaming innovations, the Variety Entertainment Summit at CES ran the gamut of hot topics driving the ...

Generative AI has taken the marketing world by storm over the last few years — but unsurprisingly, attitudes toward AI ...

In 2025, AI will mature as a tool to help marketers improve advertising performance, according to experts. The technology’s ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting ...

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially for ...

With the increasing complexity of consumer interactions and behavior, AI’s ability to optimize advertising strategies is now more crucial than ever. A prime example of AI’s growing role in adv ...

The FTC has ordered accessibility startup accessiBe to pay $1 million over allegations of false advertising and misleading ...