With its spicy, tropical blend of rum and coke the Cuba Libre is a classic summertime cocktail. How did this famous ...

A look at stalwarts from the OOH industry and how they have shaped and built the sector from strength to strength ...

Making accessibility a priority in digital marketing that yields ROI involves thinking beyond pure compliance.

Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, not a response to creative critics.

Despite Warren Buffett overseeing the sale of more than 266 million shares of Bank of America ( BAC -2.38%) stock since July ...

Brands are leveraging the Maha Kumbh Mela at Prayagraj as a significant marketing opportunity. They aim to capture consumer ...

All roads lead to the Mahakumbh Mela that begins on January 13. Brands too have scrambled on to the Mela highway with smart ...

NASCAR said moving forward, violations by manufacturers may result in the loss of manufacturers points, and/or loss of wind ...

Warren Buffett is a big fan of portfolio concentration and placing large wagers on his best ideas. Kicking off 2025, roughly ...

As part of Clubcard Unpacked, Tesco announced the most popular lunchtime meal deal choices during 2024. The most popular ...

Recent high-profile marketing failures show that consumers are rejecting AI slop. That's because brands have got GenAI all ...

Interviews BITM’s Naresh Gupta emphasises the critical need for agencies to prioritise tight contracts. Gupta also shares ...