The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Like the previous link-up on the Samba, the JJJJound x Adidas Superstar 82 comes at a premium price of $250 (standard ...

If you're thinking about new kicks for the new season, you can't go wrong with these timeless, versatile styles.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Grey skies and shorter days are approaching as winter rolls in, and with the last round of midterms and finals around the ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The Daily Targum is where you can find Rutgers University's campus news, Scarlet Knights sports coverage, features, opinions ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

The game just changed for young women in sports. adidas Basketball is putting its money—and its name—behind a young Black woman athlete, marking their first-ever high school NIL (Name ...

Kenny Moore II handed out new athletic shoes and hats to over 400 kids at IPS Charles Warren Fairbanks Elementary School on ...

adidas has launched the exclusive Gazelle shoes and Bellingham Originals clothing line as part of the BelliGold collection. Inspired by the English footballer's style, the Gazelle trainers and ...