The Better Business Bureau's National Advertising Division is asking T-Mobile to stop airing one of its commercials or modify ...

An ad company’s foray into TV operating systems (OSes) illustrates a significant shift for TV hardware toward products that are increasingly focused on ad sales and tracking. With more people ...

In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

The BBB National Program's NAD said T-Mobile should modify or remove a spot featuring Snoop Dogg and other celebrities that didn't clearly qualify its free iPhone offer. This article, T-Mobile urged ...

Own a Google TV device and are a fan of its 'apps-only' mode that simplifies the smart TV menu? Then you may be about to see more ads where there were none before. As reported by FlatpanelsHD ...

The company integrates ads into some of its products, including the Google TV home feed. Now, a survey suggests that Google wants to know if the Google TV platform is displaying too many ads.

When demand-side platform Viant looked to demonstrate how its new AI assistant can craft media strategies for programmatic ...

Are you a print subscriber? Activate your account. By Jon Springer - 9 min 2 sec ago By Tim Nudd - 1 hour 8 min ago By Ad Age Staff - 2 hours 14 min ago By Geno Schellenberger - 2 hours 39 min ago ...

Magnite, an independent sell-side advertising company, unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium ...

Advergames, ads with QR codes to scan, and other types of commercials are headed to Fubo as the streamer looks for ways to ...

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