Zakowicz stressed that a loyalty program’s success isn’t just about the financial returns. “While it can be difficult to measure, a good starting point could be metrics like engagement frequency, ...

Liberal democracy’s assumption that political parties must compete for votes in the same way that businesses compete for ...

However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it and engage with it. The objectives for a good loyalty program promotion campaign are ...

Carnival Cruise Line's latest VIFP loyalty gift continues to generate controversy, but are some guests taking their feelings ...

Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to drive sales and gain consumer insights.

DECATUR, Alabama - From the time Lloyd Nix arrived from the little town of Carbon Hill, Alabama, Auburn won his heart, his loyalty and his ... "I have a lot of good friends. I've been around ...

Now, aides and allies said, he’s putting loyalty above all else, aiming to cut down on the infighting and maximize ... had ...

Creating a strong brand identity is one of the most important aspects of a business. A well-designed logo is often the first impression a company makes on potential customers, and it can play a ...