Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

SP: Marketing teams will undergo changes due to evolving skills. Leaders must become AI-native, much like the shift to becoming digital-native 15 years ago. The ability to pivot, learn new skills, and ...

Her experience spans working with industry giants such as Wipro Technologies, Bharti AXA General Insurance, Bosch, Dell and ...

Sensex and Nifty close higher in previous trading session; top stocks include HDFC Bank, HUL, and BPCL. Check earnings ...

For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...

MUMBAI: What’s the secret to turning a good PR firm into a great one? Leadership. As part of its ambitious growth strategy ...

Nileema Mandal, Senior PR Manager, Universal Communications talks about her win at e4m PR & Corp Comm 30 under 30 Awards and ...

Gozoop Creative Digital lands a collaboration with Mad Over Donuts (MOD), taking on a strategic role beyond creative ...