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The latest AA/WARC survey data shows that UK ad spend increased 9.7% during Q3 2024, to a total of £10.6bn. When viewed at a category level, Nielsen data shows that only two major sectors increased ...

In its briefing note last month, the International Monetary Fund (IMF) stated that global economic activity had contracted in the second quarter of 2022 and, as a consequence, it had reduced its ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth. As inflation ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and ...

Discovery of the Consumer versus Shopper Dynamics to propel growth. Tide is one of the leading laundry detergent brands of India. In 2009, Tide launched its value variant Tide Naturals in rural India.

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Russell I. Haley is Professor Emeritus of Marketing at the University of New Hampshire. Since 1972 he has also headed a consulting firm, Russ Haley and Associates Inc. He has been a vice president of ...

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This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...