of media experts agree brand safety will be a greater concern as the volume of digital video inventory increases. 70% of media experts agree that influencer marketing will become an increasingly ...

Gen Z is bringing a refreshing, no-filter attitude to the workplace, from quirky email sign-offs to casual approaches to leave requests. Advertising seniors share their most memorable interactions ...

In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

These tools enable marketers to streamline campaigns, enhance ROI, and make data-driven decisions with precision, addressing ...

Zee Entertainment Enterprises Limited (ZEEL) is advancing efforts to merge television’s reach and trust with digital ...

During Microsoft Ignite ‘24, the companies highlighted two innovations that will enable marketers to do their jobs more ...

RBL Bank, one of India’s private sector banks, announced that it has appointed Indian Chess prodigy Gukesh Dommaraju Gukesh ...

Crafted by tgthr., the campaign revives the original comic strip format, humorously illustrating the Common Man outwitting a ...

To bring the festive energy of Navratri to consumers in a unique and resonant way, Swiggy Instamart collaborated with Falguni Pathak for a memorable campaign that blended nostalgia with convenience.

MobiKwik, the financial services firm, has appointed Jaskaran Singh Kapany as its Chief Marketing Officer (CMO). Kapany announced the appointment via a LinkedIn post. Kapany brings experience to the ...

Honda Cars India has appointed Punit Bhatt as its Head of Advertising and Brand Solutions. Bhatt, a management professional with over 14 years of experience in marketing and advertising communications ...

The platform is designed to be accessible to viewers in rural areas through the BharatNet infrastructure and is available in 12 languages, including Hindi, English, Tamil, Marathi, and Assamese.