In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

These tools enable marketers to streamline campaigns, enhance ROI, and make data-driven decisions with precision, addressing ...

Zee Entertainment Enterprises Limited (ZEEL) is advancing efforts to merge television’s reach and trust with digital ...

Once recommendations are reset, Instagram’s algorithm will gradually personalise suggestions based on new interactions with ...

Asha Kharga of Mahindra opines that while purpose has been a guiding force for brands seeking consumer connections, the ...

In her new role, Singh will lead the agency’s business focus on the development of new capabilities and solutions, and widen ...

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first ...

During Microsoft Ignite ‘24, the companies highlighted two innovations that will enable marketers to do their jobs more ...

The findings, based on the performance of top LinkedIn campaigns over the past year, offer key strategies for engaging with ...

RBL Bank, one of India’s private sector banks, announced that it has appointed Indian Chess prodigy Gukesh Dommaraju Gukesh ...

As part of the mandate, Havas Creative India will oversee Eastman’s brand communication strategy from its Gurugram office.

Crafted by tgthr., the campaign revives the original comic strip format, humorously illustrating the Common Man outwitting a ...