After decades empowering others in their unique beauty, much-adored retailer Sephora approached us for a makeover of its very ...

After decades empowering others in their unique beauty, much-adored retailer Sephora approached us for a makeover of its very own. The goal was simple. Sephora needed: ...

To convince senior leadership to buy-in to your Employer Brand project, do not go naked into the debating chamber. Arm yourselves with useful stats and counter arguments that will help get you over ...

Create a better space for everyone, where voices are heard and people feel they belong. A diverse and inclusive workforce is a real asset and, in some organisations, vital to success. By employing ...

"Have you ever watched a movie and felt your heart racing or had to wipe tears from the corner of your eyes? Have you ever listened to your friend tell a joke and laughed out loud, or gotten ...

To more develop a solid employer brand reputation, start with the 3Cs — career catalyst, culture and citizenship. These are vital components of an employer branding strategy, and identifying which one ...

Liverpool, UK, is where you'll find the Ph.Creative HQ. We're lucky to call the beautiful Queen Insurance Building home, right in the heart of the Commercial District. We may be in one of the most ...

Ah, Generation Z. The middle-part-wearing, slay-queening, TikTok-loving rascals. They'll make up more than a quarter of your workforce by 2025, but how do you get their attention? What do they crave ...

Your employer brand tagline should distill the essence of your employer brand into a few well-chosen words. It sounds simple, but all too often we see companies miss the mark, with words at the top of ...

Never underestimate the impact that a more personal approach can have on your employer brand marketing efforts. Taking time to wow people by treating them as individuals can reap dividends for your ...

We believe in creating EVPs by using the premise that it’s not a one-way broadcast of strengths, benefits, and opportunities but a value exchange that clearly articulates what a company wants, needs, ...