The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll ...

Most of us agree that change is the only constant for marketers, and adapting is part of the job. In 2020, the start of the pandemic transformed the way we work and handle business, from rapidly ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

Artificial Intelligence - More than one-third of Americans are concerned that artificial intelligence may cause the end of ...

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's ...

Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking.

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the ...