Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and ...

Consumers can predict which pop-culture moments may happen during the game for the chance to win a share of $60,000 in prizes ...

The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a ...

While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non ...

Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

The Big Game is a big deal for brands who invest in ads and programming. Every year it’s chaos. It takes over your life for ...

Reddit has shared its latest performance update, covering Q4 and the full year for 2024. And the numbers are looking good for ...

In social media videos, purple mascot Grimace visits Ancestry.com and discovers a connection to his Irish uncle.

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

The real winners in big game advertising aren't crowned during the game, but they're revealed in the months that follow, said ...

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a ...

T-Mobile’s and Starlink’s “A New Era in Connectivity” advertisement drove 12.6X the online engagement of the average Super Bowl LIX advertisement. Ram’s “Drive Your Own Story” was the game’s second ...