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Marketing Dive
8 小时
Sociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps
Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message ...
Marketing Dive
9 小时
Monopoly Go! looks to stay on top with star-studded campaign
To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, ...
Marketing Dive
9 小时
Pinterest introduces celebrity gift guides, shoppable wishlists
The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this ...
Marketing Dive
11 小时
Bose CMO on driving the brand’s cultural impact and the coming AI shakeout
Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more ...
Marketing Dive
8 小时
Apple begins selling News ads directly as its advertising ambitions grow
Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within ...
Marketing Dive
10 小时
Instacart orders first Super Bowl ad as its marketing evolution continues
Sports marketing has been a growing focus for the grocery ordering platform since undergoing a brand refresh and appointing a ...
Marketing Dive
11 小时
Superside Unveils Superads: An AI-Powered Analytics Platform to Boost Campaign ROI
November 21, 2024 – New York, NY – Superside, the global leader in AI-powered creative services, today announced the launch of Superads, the only AI-powered creative insights tool built for creative ...
Marketing Dive
1 天
Adam Driver turns 5-star Amazon reviews into theatrical monologues
The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.
Marketing Dive
1 天
Trade Desk tries to shake up streaming TV with content-agnostic strategy
The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the ...
Marketing Dive
2 天
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads
Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between ...
Marketing Dive
2 天
Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition
New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar ...
Marketing Dive
2 天
Coors Banquet capitalizes on ‘Yellowstone’ partnership amid sales growth
The beer brand is celebrating the return of the Paramount drama with collectible caps featuring quotes from the show’s ...
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