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1 小时
How AI-powered modeling will speed up marketing measurement and planning
By leveraging predictive AI for modeling and measurement, marketers can confidently make more precise, strategic budget ...
1 天
How the NHL is marketing its Gen Z superstars
The NHL season began Oct. 4 in Prague, when the New Jersey Devils notched the first of two victories over the Buffalo Sabres.
9 小时
Why branded FAST channels are the next big thing in streaming TV
Execs from Amagi and Starcom joined Ad Age’s Business of Brands conference to discuss how branded FAST channels are rewriting ...
3 小时
Cristina Reina of Quality Experience on the power of uniting creativity, art direction and ...
The ideal approach is designers trained in conceptual thinking and art directors skilled in design execution—bringing the ...
Opinion
4 小时
Opinion
LGBTQ+ representation in advertising—why brand advocacy is needed year-round
Although brands believe this inaction to be a safer move, it's only causing more harm. Research from GLAAD in 2019 on LGBTQ ...
22 小时
Creative ad roundup—today’s campaigns catching our attention
Halloween activations from Airheads and Snyder’s of Hanover; a charming Chesapeake Bank spot; and an emotional Save the Children film from Mexico.
2 小时
VML Atlanta Launches “YOU” Campaign for Lenovo
As Lenovo announced the drop of its new premium, innovative AI PC products, it’s launched a major marketing campaign to mark its position as an AI leader. Led by Emily Ketchen, Chief Marketing Officer ...
4 小时
How Bose is marketing its new clip-on earbuds
Bose Chief Marketing Officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open earbuds.
1 天
The one F-word that makes marketing better
The level of creativity found in ads that air during sports programming (starting with the Super Bowl, but extending ...
1 天
How bridging the trust gap helps brands drive growth
In competitive markets, having the trust of your consumers could be the greatest ROI factor available. Here’s how to earn—and ...
1 天
The 10 most influential music artists for brand deals, ranked
Music and entertainment data company Luminate has created its first index evaluating the cultural impact of musicians.
1 天
Heinz apologizes and pulls ad with imagery reminiscent of blackface
Heinz apologized on Monday for a ketchup campaign that critics said contained imagery that had echoes of blackface and ...
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