By leveraging predictive AI for modeling and measurement, marketers can confidently make more precise, strategic budget ...

The NHL season began Oct. 4 in Prague, when the New Jersey Devils notched the first of two victories over the Buffalo Sabres.

The ideal approach is designers trained in conceptual thinking and art directors skilled in design execution—bringing the ...

Although brands believe this inaction to be a safer move, it's only causing more harm. Research from GLAAD in 2019 on LGBTQ ...

Execs from Amagi and Starcom joined Ad Age’s Business of Brands conference to discuss how branded FAST channels are rewriting ...

Halloween activations from Airheads and Snyder’s of Hanover; a charming Chesapeake Bank spot; and an emotional Save the Children film from Mexico.

As Lenovo announced the drop of its new premium, innovative AI PC products, it’s launched a major marketing campaign to mark its position as an AI leader. Led by Emily Ketchen, Chief Marketing Officer ...

Bose Chief Marketing Officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open earbuds.

The level of creativity found in ads that air during sports programming (starting with the Super Bowl, but extending ...

In competitive markets, having the trust of your consumers could be the greatest ROI factor available. Here’s how to earn—and ...

Music and entertainment data company Luminate has created its first index evaluating the cultural impact of musicians.

Heinz apologized on Monday for a ketchup campaign that critics said contained imagery that had echoes of blackface and ...