WBD’s contextual targeting tool, called Moments, allows advertisers to target their ads by thematic content rather than more ...

Instacart is running its first Super Bowl commercial as the grocery delivery platform looks to attract more users.

As it seeks to become an ultraluxury brand, Jaguar has unveiled a radical new design and logo that the auto marketer hyped as ...

Connected TV is more popular than ever, and the rise of FAST channels, generative AI and strategic full-funnel marketing has ...

As consumers grapple with ad fatigue and a growing mistrust of digital platforms, brands are increasingly turning back to a ...

“The only thing we know about the future is that it will be different,” Peter Drucker famously observed. While 2024 was ...

Ad tech platform The Trade Desk lays claim to the future of programmatic on connected TVs while its chief rival Google faces ...

Tools and platforms holding companies and independent shops have introduced to make their operations, or those of clients, ...

Brands such as Backbone, which created a gaming controller that attaches to smartphones, and Kencko, a maker of instant ...

Some of 2024’s best musically driven campaigns essentially created soundtracks for life, with several ads using music to ...

Sailing league SailGP’s “fierce and fearless” approach attracts a young, diverse fanbase and luxury sponsors, including Rolex ...

Amazon Prime teamed up with Gymnasium, the production company behind “Boy Room," to expand its branded content strategy to ...