Coca-Cola is facing backlash online over an artificial intelligence-made Christmas promotional video that users are calling “soulless” and “devoid of any actual creativity.” The AI-made ...

If you spent any time on social media this week, you probably witnessed the backlash to Coca-Cola's 2024 Christmas ad. The brand has used the same ad since 1995, but this year, Coca-Cola sidestepped ...

Tim Halloran, a professor at Georgia Tech who spent 10 years working with Coca-Cola’s brand management division, said the new ad campaign was a violation of Coca-Cola’s brand promise.

Coca-Cola’s annual holiday commercial has dropped, but many consumers and artists aren’t thrilled with its artificial-intelligence production. Coca-Cola launched its holiday commercial ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears.

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

Nov 20, 2024 16:00:00 Coca-Cola sparks outrage over AI-generated Christmas ad, many creators say using AI is unpleasant Every year, Coca-Cola releases a holiday season commercial at the end of the ...

One of the reasons people reacted so negatively to the ad was that Coca-Cola in the US is closely associated with the festive spirit Coca-Cola unveiled three artificial intelligence-generated ...

Despite the backlash, Coca-Cola remains committed to the project, asserting that the ads represent a fusion of human creativity and generative A.I. technology. The company’s vice president ...