There have been some rumblings in the Mtn Dew community that Mtn Dew Baja Blast is not, in fact, going to be a permanent ...

Mountain Dew and Taco Bell have been teaming up to offer customers Baja Blast for 20 years this year. To celebrate, they're offering free drinks to customers on July 29 only. There are also plans ...

“Mountain Dew appears ready to shake off the adrenaline rush that has defined the brand’s marketing for almost two decades, when a key strategy was to market Dew like an energy drink to an ...

On Tuesday, the brand revealed its latest brand identity, bringing back the full "Mountain" in its name and dropping the "MTN" abbreviation it adopted in 2009. “Born in the mountains, the ...

The brand has expanded its roster of flavors in recent years, including the addition of Baja Blast as a permanent Mountain Dew flavor earlier this year. Mountain Dew’s unveiling of its new logo ...

Mountain Dew is the first brand to launch a VR campaign on Shazam, giving users the opportunity to experience exclusive VR content when they scan Pitch Black or Baja Blast bottles using Visual Shazam.

Mountain Dew (PEP) is “reclaiming the mountain” with a rebrand that nods to the past. The PepsiCo-owned soda hasn’t had the word “mountain” on its cans since 2009, instead referring to ...