Influencer marketing software/tools have however made it easier to manage micro-influencers. Unlike micro-influencers, macro influencers are basically celebrities. They are popular and well-known ...

The role of art in marketing is not limited to meshing the right colors and shapes to make a statement. Pop culture has played a significant role in building a brand’s image, particularly when ...

49% consumers depend on recommendations from macro-influencers when making purchasing decisions, a Digital Marketing Institute study revealed. Ultimately, the decision between micro-influencers ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Gain in-demand skills to succeed as a strategic and innovative marketer. Drawing on the latest research and insights, you’ll gain an in-depth understanding of customer behaviour and learn how to apply ...

Since Richard has been leaving his mark on the city’s sidewalks and other ordinary objects for decades, Sharon Telesca, the vice president of sales and marketing at The Dominick, told me that a ...

Deals for the same property are sorted by a number of factors, including price and our potential revenue.Learn how Skyscanner works Once you’re redirected, our partner may calculate the room price, ...

The Macro Poverty Outlook (MPO) analyzes macroeconomic and poverty developments in 147 developing countries. The report is released twice annually for the Spring and Annual Meetings of the World Bank ...

Scott Burton, one of America’s leading sculptors, entrusted his estate to the museum in 1989, when he was sick with AIDS, to ensure his place in art history. It turned out to be a bad idea.