Consumer sentiment is an aggregate measure of how individuals feel about their finances and the economy as a whole. Also ...

Consumer behavior—or how people buy and use goods ... may actually inspire consumer backlash. How does marketing influence what we buy? Created with Sketch. Marketers regularly use psychology ...

How do different colors affect your emotions and behavior? This article will explore ... to make products more memorable and appealing to consumers. In healthcare settings, color can create ...

Good product packaging can influence consumer behavior. It's a microcosm of the broader world, with lessons that can apply to ...

Ask consumers around the world if it is important to them that the products they buy are environmentally sustainable, and most will say "yes." But ask them to rank the factors that influenced ...