Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

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This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.

That's why a content marketing strategy is so important: It makes future customers aware of your business and more likely to purchase from you. Sales aren't the only way to measure effective content ...

Introduction to Digital Marketing and Mind Mapping In today digital age businesses are constantly searching for ways to enhance their marketing strategies One of the most effective ways to streamline ...

In this article, I'd like to share some valuable, cost-effective lessons to help you avoid these pitfalls and build a more sustainable, cost-effective marketing strategy. Marketing Lesson #1 ...

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Gamesight's State of Performance Marketing Report 2024 offers insights into how game studios can use tailored marketing approaches.

being both most used and most effective. For example, in a recent survey among furniture retailers, over 80% of furniture retailers named word-of-mouth their most powerful marketing tool.

Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs.