With so many branding strategies in marketing ... ahead of the 1997 UK General Election. For example, Seth Godin, entrepreneur and author of over 20 marketing books, positioned himself as a ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

With the increase of gambling-oriented businesses, both online and physical, and the demand for them, the fight for the ...

Truly effective marketing strategies tend to take advantage of both online and offline initiatives to create a well-rounded, multi-faceted approach. When done together as part of a complete ...

Affiliate marketing is one of the most appealing online business models. It combines low risk with high-reward potential, ...

For many small and medium-sized enterprises (SMEs), the holidays are a critical time to generate revenue. Targeted digital ...

In the world of marketing, books written by experts serve as invaluable resources. They provide insights, strategies, ...

Planning your 2025 marketing strategy is crucial for success. The digital world is constantly changing as trends, technology and consumer behavior quickly shift, and brands that neglect planning ...

This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.

That's why a content marketing strategy is so important: It makes future customers aware of your business and more likely to purchase from you. Sales aren't the only way to measure effective content ...

Kyrios Systems has recently published a new guide on the importance of holiday marketing and how their automated marketing ...