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MediaPost
2 天
Jaguar Debuts 'Reimagined' Brand
Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...
MediaPost
7 天
Meta Ads Feed On Intimacy, Immediacy To Improve Performance
Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only ...
MediaPost
8 天
National TV Spending Rises 1% To $3.1B In September, NFL Soars
Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad ...
MediaPost
6 天
When Exercise Was Hard Labor: Tonal Spotlights Old-Timey Fitness
“Stop working out in the past,” advises home strength training system Tonal in a new campaign marked by cinematic ...
MediaPost
5 天
Leo Burnett To Shutter Detroit Office After Loss Of GM Business
The agency notified the state of Michigan that it would shutter the office by Dec. 31. The closure will effect 79 employees ...
MediaPost
7 天
IHOP Partners With Xbox, Celebrates Launch Of Indiana Jones Game
Xbox menu includes Fully Loaded French Toast available in three game-themed flavors, with mousse sandwiched between Thick 'N ...
MediaPost
9 天
Perplexity Begins Testing AI Engine Sponsored Ads With Major Brands
U.S. users should begin seeing sponsored responses to queries this week. Whole Foods Market, Universal McCann and PMG are ...
MediaPost
5 年
Center for Marketing & Media Research
Not a Premium Member Yet? Start employing this invaluable information resource today with your own premium membership. We are sure you’ll agree that access to this database of industry ...
MediaPost
10 天
MediaSense Acquires R3, Expanding Capabilities, Global Footprint
The deal is part of an ambitious expansion plan developed when Apiary Capital acquired a majority stake in MediaSense in 2021 ...
MediaPost
11 天
2025 Ad Spend Forecast Puts CTV, Data First
CTV, streaming and OTT video channels are expected to see the most growth in 2025, with 24% of respondents in a survey ...
MediaPost
12 天
Toyota Targets Young Latinos For Corolla
The automaker enlisted Conill to develop a creative campaign focused on the Hispanic market for Toyota's Corolla family of ...
MediaPost
5 天
Hoffman Family Increases Stake In Lee Enterprises To 8.4%
The Hoffmann Family of Companies (HF) has boosted its ownership in Lee Enterprises to 8.4%, up from 5.2% in October, and ...
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