Pega AgentX is an agentic orchestration capability that transforms workflows built in Pega GenAI Blueprint into conversational agents that guide customers through processes.

SAP today introduced SAP Business Data Cloud to unify all SAP and third-party data throughout organizations.

Sprout Social has rebranded Tagger Media as Sprout Social Influencer Marketing to help companies discover, activate, and scale influencer partnerships.

By 2027, 40 percent of all customer service issues will be fully resolved by unofficial third-party tools powered by generative artificial intelligence, according to Gartner.

The new Firefly Video Model, an artificial intelligence video generation model, powers Generate Video (beta) in the Firefly application, as well as Generative Extend (beta) in Adobe Premiere Pro, and ...

Consumer intelligence company NielsenIQ has launched Strategic Analytics & Insights, integrating its Advanced Analytics Consulting, Consumer & Marketing Insights, BASES, and extensive datasets into a ...

Through my work with large-scale sales organizations, I've identified several critical shifts that characterize the most successful modern customer engagement strategies. And, more importantly, I've ...

Pega's Chief Technology Officer Don Schuerman discusses how their newest tool, Pega Agent Experience, enables any workflow to be transformed into an agent-driven experiences while reducing the ...

The Nooks and LeadIQ integration helps sales teams connect with prospects through automated mobile data verification and enrichment.

Outreach has added to its Sales Execution platform to increase efficiencies across the sales cycle. The platform updates include the following: Expanded Mobile Sales Execution, to help sellers execute ...

ServiceNow CMO Colin Fleming shares why the company is rebranding themselves as a CRM company in the midst of the rapid and significant impact agentic AI is having on the industry. And also shares a ...

While email has been a marketing mainstay for decades, it continues to evolve based on consumer behavior. Research firm Capterra has identified three trends that are driving that evolution and offers ...