Starbucks shares the sounds of its coffee experience, from the harvesting of the beans to the making and serving of a ...

By leveraging predictive AI for modeling and measurement, marketers can confidently make more precise, strategic budget ...

Stanley’s Chief Brand Officer Graham Nearn spoke with Ad Age about the brand’s growing focus on new marketing mediums and ...

The NHL season began Oct. 4 in Prague, when the New Jersey Devils notched the first of two victories over the Buffalo Sabres.

Today’s roundup of creative campaigns includes truly zany ones from Bibigo and Colgate. We also have Squarespace’s new global spots, as well as a Halloween initiative from Smarties to make ...

The ideal approach is designers trained in conceptual thinking and art directors skilled in design execution—bringing the ...

Although brands believe this inaction to be a safer move, it's only causing more harm. Research from GLAAD in 2019 on LGBTQ ...

Execs from Amagi and Starcom joined Ad Age’s Business of Brands conference to discuss how branded FAST channels are rewriting ...

Halloween activations from Airheads and Snyder’s of Hanover; a charming Chesapeake Bank spot; and an emotional Save the Children film from Mexico.

Bose Chief Marketing Officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open earbuds.

As Lenovo announced the drop of its new premium, innovative AI PC products, it’s launched a major marketing campaign to mark its position as an AI leader. Led by Emily Ketchen, Chief Marketing Officer ...

The level of creativity found in ads that air during sports programming (starting with the Super Bowl, but extending ...