From improving measurement to empowering creators and partnering prolifically, retail media operations became more ...

Ad Age explores why agencies, in particular, are laying off DE&I executives, while some industry professionals fear cuts will ...

The operator was human, straightforward and reassuring. Dialing zero and hearing someone pick up, ready to solve a problem ...

Are you a print subscriber? Activate your account. By Will Johnson - 4 hours 25 min ago By Jack Neff - 4 hours 55 min ago By ...

With shrinking budgets, marketers are asking agencies to produce more earned media and reactive purpose campaigns, as opposed to broader initiatives, Lanfranco said. “It’s more of that work and less ...

Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...

Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...

Instacart is running its first Super Bowl commercial as the grocery delivery platform looks to attract more users.

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.