"I was awfully curious to find out why I didn't go insane," remarked Abraham Maslow ... of a heirarchy of needs, metaneeds, self-actualizing persons, and peak experiences. Maslow became the ...

This is an enormously important question if you work in branding. Should we use a stick or a carrot? Love or fear? Should we play on insecurities or appeal to aspirations? Without some sort of ...

Then, in 1943, American psychologist Abraham Maslow slapped on more layers of human needs and set up a hierarchy. In addition to the basics, humans also needed to be feel safe, confident and ...