Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets ... there is now a strong system in play that can still be flexed creatively to meet any markets’ needs.” For ...

Mars Wrigley is moving away from promoting its chewing gum products as only breath deodorizers, but more as stress-relieving tools for young adults and teenagers. For over a century, gum has been ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory ... Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness ...

The UK Parliament has considered imposing taxes on chewing gum companies if they do not do more to combat gum litter. Anna's project has been given financial support from Wrigley, one of the ...

The William Wrigley Jr. Company was founded in 1891 to sell soap and baking powder. It started packaging gum with its baking powder the following year and the company reorganized itself as the gum ...

Wrigley?s 5 Gum has signed as the first brand to sponsor MTV ... s algorithm of what is being talked about on the Web and songs that are being downloaded. 5 Gum was chosen as the launch sponsor ...