Over 30 million people have watched this woman try on a Chewbacca mask from Kohl's, making it the most-watched video on Facebook Live ever. With over 34 million views and over one million shares ...

An curved arrow pointing right. The most watched Facebook Live video features a woman trying on a Chewbacca mask and laughing hysterically as she makes Wookie noises with said mask. This is the ...

This case study describes how toy manufacturer Hasbro, turned a viral phenomenon featuring its Star Wars Chewbacca mask, into a 360º communication on TV and social networks in Spain. Since Facebook ...

Paolo Nutini has bought the Chewbacca mask worn by Lewis Capaldi on stage at TRNSMT festival. The Scottish singer made his entrance to the Glasgow festival wearing it after Noel Gallagher ...

A Chewbacca mask worn by Lewis Capaldi has sold for more than £7,000 at an online auction. The singer made his entrance wearing it at TRNSMT in Glasgow earlier this month. It's after Noel ...