Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their ...

Why don’t you just focus on B2B? Isn’t B2C blowing up your money ... None of these channels are better or worse than the other, none is easier or tougher than the other.

B2B marketers have long been masters of targeting and now that the focus has shifted to the digital arena where they are arguable better equipped than ... their B2C brethren as well as why ...

B2B companies use a broader range of marketing channels and data sources than B2C companies, according to a survey of marketers worldwide by Salesforce. In the 11 channels asked about, B2B companies ...

Human influence based on emotions, experience and trust can create connections that go a lot deeper than what a brand can sell.

"We’re not just B2B or B2C any longer. We’re business to people ... of valuable stuff can fall through the cracks. Which is why I'm here, to be your guide - your Rabbi - to good stuff ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

B2B event organizers understand data best practices; they often collect and analyze data to better understand attendee behavior and preferences. B2C businesses can benefit from this practice as well.

The global chief brand and marketing officer says creative advertising can cut through the noise and that purpose-driven storytelling remains key to shaping the future with confidence.

The study found that B2B brands have adopted a wide range of email marketing trends at substantially lower rates than B2C brands. I know B2B brands don't like to be compared with B2C brands. Some ...

But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting. As a result ...