Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their ...

Why don’t you just focus on B2B? Isn’t B2C blowing up your money ... None of these channels are better or worse than the other, none is easier or tougher than the other.

B2B marketers have long been masters of targeting and now that the focus has shifted to the digital arena where they are arguable better equipped than ... their B2C brethren as well as why ...

In a B2B structure people make purchases based on logic to save time and a significant amount of money. However, in B2C, investment is mainly based on emotion and attraction. Did you know that the ...

This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is growing. For a consistent customer approach, effective collaboration ...

B2B companies use a broader range of marketing channels and data sources than B2C companies, according to a survey of marketers worldwide by Salesforce. In the 11 channels asked about, B2B companies ...

Human influence based on emotions, experience and trust can create connections that go a lot deeper than what a brand can sell.

"We’re not just B2B or B2C any longer. We’re business to people ... of valuable stuff can fall through the cracks. Which is why I'm here, to be your guide - your Rabbi - to good stuff ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

B2B event organizers understand data best practices; they often collect and analyze data to better understand attendee behavior and preferences. B2C businesses can benefit from this practice as well.