That was when the 28-year-old Swede - real name Felix Kjellberg - mounted a challenge to Kumar's Bollywood music label T-Series, to retain his status as the YouTuber with the most subscribers.
His firm, a 36-year-old Indian record label called T-Series, was being fêted for passing the 50 million subscriber mark on its dedicated YouTube channel. The one channel ahead of T-Series?
MrBeast, while speaking to T-Series Chairman Bhushan Kumar, revealed that he flew to India to propose a “deal”. What happens next is interesting. T-Series Chairman and Managing Director ...