That's right, the main ingredient is actually a fish paste called surimi. Surimi is often made from pollock fish with fillers and flavorings like starch, sugar, egg whites, and crab flavoring.
Over the recent years, Shiraishi has been actively promoting surimi in Abidjan, the largest city in Côte d'Ivoire. When I went to Africa, I noticed that most of the fish dishes involve either ...