Traditional advertising is fading. Inc. 5000 leaders reveal the top 5 marketing channels that are generating real results and ...

When we’re open to new ideas and embrace managed risk-taking, we can further optimize our marketing spend to ensure we drive ...

but from what I have seen this can usually be avoided with the right planning and execution of an influencer marketing campaign. Blogs and Facebook Generate the Highest ROI With Facebook’s ever ...

Public relations (PR) and marketing — two sides of the same coin, yet each plays a unique role in how businesses connect with ...

Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven. The ...

Before you can decipher your B2B influencer marketing campaign's ROI, you must know how much of what you make is profit. If you sell a physical product to businesses, how much are the raw material, ...

In a highly competitive market, generic SaaS marketing strategies couldn’t deliver you the desired results. You’ll struggle to get customers or ROI for your business. But you shouldn’t be ...