Multi-channel marketing means deciding on what mix of channels will have the biggest impact, and understanding how each of these routes is going to contribute to your brand promotion.

Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy ...

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

They’ll question your ethics. RA: What challenges do you face in implementing a multi-channel marketing approach? BT: Dogma is the biggest challenge faced within the industry. There’s a lot of ...

Winter is in full swing, and Ottawa is already preparing for the next frozen frenzy. During Winterlude, tourists emerge from the holiday haze to skate the ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

In her latest Ask Alex article, Principal Medical Writer, Dr Alexandra Loveday explores modular content and whether it holds ...