Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...

Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to ...

As the business world evolves, so do consumer habits and tastes. Customer behavior is the most vital component to crafting a great marketing campaign. However, customers are only human ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

She comes together with Marc Knuff, global director for retail at GfK, to discuss the five driving forces of consumer behaviour that are shaping the FMCG industry. Read GfK’s full whitepaper to ...

How do different colors affect your emotions and behavior? This article will explore the neuroscience of color and some fascinating research on this topic. At the most basic level, color ...