Glaser was commissioned to come up with a logo for a campaign conceived by ad agency Wells Rich Greene, which centred on the slogan I Love New York. Glaser spent a week working on an idea, which was ...

The campaign’s logo appeared to be a reivision of Milton Glaser’s classic I ♥ NY logo design ... Notably, the much debated We ♥ NYC branding is nowhere to be seen, and instead the range features ‘we ...